Named after the Sella Group mountain range in the Dolomites, ROA debuted the Sella, a silhouette conceived as a shoe for fast hiking, incorporating components characterizing modern light hiking and trail running footwear to move swiftly through the landscape. For the launch we worked on both photo and video content, shot where

Video: Vieri dalla Chiesa
Photography: Teo Giovanni Poggi
Art Direction: Galia Bezukladnikova
Thanks to Mental Athletic for the support